Andy Hornby Photography
16 Video Marketing Ideas To Get You Started
What's the production value? Should you make the video yourself or hire a Pro?
Video #1 - Brand video (company mission, why, etc
A brand video is like your company video, it tells your story, talks about your mission, talks about your why, maybe what makes you different, if somebody were to ask you, hey, what's your company's mission, and what makes you different? What would you tell them right? What would be your two or three minute sales pitch on that? Take that, make it your script and create a video around it. This will probably be something you can use on your website, and will impact on first impressions. The production value of this video should be high. So, definitely hire a professional videographer with production experience and good video equipment.
The production value here is very high - You should hire a professional to take care of this video for you.
Video #2 - Meet our team
A meet the team video is a good video in your sales process, maybe your sales people can send that out to say hey, here's the team that's going to be working on your project or doing XYZ for you, get to know them a little bit better, could also be a video you send to new customers, hey we really are excited to get started I'm going to send you a video so you can get to know the team a little better. This is a great video to showcase your staff, the value that they bring, how do they fit in the process, and what makes them different.
The production value of this video is medium - Consider getting a professional, or you can save money and attempt this one yourself.
Video #3 - Product demo / explainer
If you sell products, really, this video is explaining those products, it's the how to around the product. If somebody were to ask you, hey, tell me about your product, how it works, and really why I should buy it, what would you say to them? Turn that into a script and make a video around it.
The production value of this video is medium - Consider getting a professional, or you can save money and attempt this one yourself.
Video #4 - Service demo / explainer
It's a service explainer video really, talking about the process and the value behind the service that you provide. This is a great video in the sales process to put on your website, to post on social media. If somebody is interested in your services, this would be the video that would really help them pull the trigger on that because it explains to them the value of your service, really the quality behind it, process behind it, so they're comfortable and ready to move forward.
The production value of this video is medium - Consider getting a professional, or you can save money and attempt this one yourself.
Video #5 - Sales demo presentation
It's the overview of your company and the products that you provide, it's something that your sales people might want to show in a sales meeting or in a presentation. It could be something they want to send their prospects prior to signing up to get them excited. Just think about what's the best video to sell your company and the products and services that you provide, and a real short and sweet little two minute script, create a video around that.
The production value here is very high - You should hire a professional to take care of this video for you.
Video #6 - Commercials (short, funny, inspiring)
Think of short, inspiring, maybe funny commercials, short explainer video type commercials, stuff that you can put on social media, you can put on your YouTube channel, you could potentially even run on digital TV. It's a short ad, right, about your business. It doesn't have to be too detailed, right? If you think about commercials for BMW or Under Armor and these sorts of things, it's sometimes just an inspiring story with their logo at the end. That works too. So think about the types of commercials you can create around your brand.
The production value here is very high - You should hire a professional to take care of this video for you.
Video #7 - Snackable content (FAQs
Snackable content is very short video content you can put on social media. It's just snackable content, it could be fun, it could just be a short animation with a statement on there. It could be something funny like somebody dancing through the streets right, with a short tagline on it. Think of these as animated banner ads, essentially. Create a lot of videos around this. Snackable content you can continually share across social media.
The production value of this video is lower than other videos - Try and attempt this one yourself.
Video #8 - Weekly tip videos (educate)
Maybe even monthly tip videos if you don't have a lot of time, but the tip videos really are the ideas around how your product or service can solve problems, right? And then the tips around that. Think of these as educational. You have a lot of knowledge, and industry knowledge, you know from where you come from, how do you share that, right? How do you become a thought leader in your space? Tip videos work really well for that.
The production value of this video is lower than other videos - Try and attempt this one yourself.
Video #9 - Webinar / podcast
Here again, it's like the tip video idea but this is a little more longer form content, where you really dive into something in particular that you're an expert around, create content around that whether it's a webinar or a podcast, record that, get that up on social media and on your YouTube channel.
The production value of this video is lower than other videos - Try and attempt this one yourself.
Video #10 - Customer stories
Find some of your best customers and create a short customer story around that customer right? These are like video testimonials, essentially. It shows how these customers are succeeding by using your products or services and how they're so happy about it right? That's going to get people excited to want to do business with you in the future.
The production value of this video is lower than other videos - Get your clients to send you these.
Video #11 - User generated content
By this I mean have your customers actually send you content, maybe videos of the products that they purchase from you, or maybe a short testimonial video that they record on the phone and send it over, give them a gift card right? Thank them for this kind of stuff, you know, give them a reason to do it, and then share that on social media and post that on your website. This kind of contents really good because it feels authentic. It's not something that you created and you sent a whole video crew to go do, it somebody that felt compelled to do this video content on their own, and you're just simply sharing that on social media.
The production value of this video is lower than other videos - Get your customers to send you these.
Video #12 - Project videos, demo reels, before after
This can be like a before or after video, or a design reel or a, an annual project reel of sorts where you really highlight case studies and projects that you've done in the past, so that people can see that you do a good job and there's actually results that come from it.
The production value here is very high - You should hire a professional to take care of this video for you.
Video #13 - Training, help videos
So if there's additional instructions that need to be provided for the product or services that you offer. Maybe you provide a service and there's some sort of a maintenance or management of that service needed after the fact. Think about the things that your customers might need additional training or support on in the form sort of help documentation, where you can create this type of content for your website, your help site, for your social media channels, your YouTube channels, etc.
The production value of this video is medium - Consider getting a professional, or you can save money and attempt this one yourself.
Video #14 - Company culture, recruiting video
Think of this like a recruiting video. If somebody is interested in working for you they want to kind of see behind the scenes of what your company is like. What's the culture like, what does it look like, what's the work environment, how do people interact, you know, what's the day to day look like, create a video around that, it's going to be a great asset you can put on your reply page.
The production value here is very high - You should hire a professional to take care of this video for you.
Video #15 - Employee spotlight video
Maybe take somebody that's been with you for five years or 10 years and put them on the calendar to do an employee spotlight video right? Highlight their story. What were they doing before they worked for you, right? What has your experience been like, what's some things in their life that they're interested in outside of work, right? Tell their story and what they're passionate about. This will fuel their fire but it's also good content to kind of leverage behind the recruiting video where you can start to highlight some of your staff as well, and show people that are interested in working for you that there's some pretty cool people that work for you also that are pretty happy.
The production value of this video is medium - Consider getting a professional, or you can save money and attempt this one yourself.
Video #16 - Company annual party vide
Show a video at the party, get them excited right? This is a great time to kind of schedule an annual refresh of your company video, your inspiring message that not only really fuels up your team but also can be used on your website and on social media to get your customers and potential customers excited about you as well. It stays relevant that way, because if you do a company video and then don't update it for like five years it gets kind of stale right? So if you do this every year it always stays fresh and relevant it's really something exciting to show at your company party.
The production value of this video is lower than other videos - Try and attempt this one yourself.